Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it?
There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business’ social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience.
Read Abbie Fink's blog post for this episode: "Is Social Media a Blessing or Curse for Corporate Communications?"
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- "Should your CEO be on Social Media?" by Abbie Fink
- "How to Talk to Your Audience on Social Media" by Autumn Jarrett
- "Social Media Campaigns Showing Authentic Humor" by Marissa Baker
- "How to Build a Crisis Management Strategy for Social Media" by Justin Liggin
- "Social Media Posts Matter" by Scott Hanson
- More articles on social media by the HMA Public Relations team
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.