Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits.
Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community.
Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid?
Read Abbie Fink's blog post for this episode: "Should Your Business Have a ‘Do Good’ Community Relations Strategy?"
- Community Relations at HMA Public Relations
- "What is Community?" by Abbie Fink
- "How to Step Up a Community Relations Effort," by Scott Hanson
- "What Does Your Community Really Think of Your Business?" by Marissa Baker