Abbie S. Fink is president of HMA Public Relations, the oldest continuously operating PR firm in Arizona. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Abbie is often invited to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, crisis communications, and special events management.

Dr. Adrian McIntyre is a social scientist, speaker, and communications adviser who specializes in the marketing and selling of expertise. He is a founding partner at Speed of Story, a strategic communications consultancy that helps independent experts and professional firms strengthen their positioning, sharpen their messaging, and increase their visibility to win more business. Adrian earned a PhD in anthropology at the University of California, Berkeley. His experience as a journalist and media spokesperson in Africa and the Middle East, together with his work as a podcast producer and storytelling consultant, informs the method he calls Practical Positioning: a set of activities, assets, and actual conversations designed to claim a place in the prospect's mind (rather than a purely intellectual exercise with no immediate benefit). Through a combination of strategic guidance, audience research, IP development, media training, podcasting, and content creation, Adrian helps clients communicate their expertise clearly and confidently in ways prospective buyers understand, value, and trust.